Off-page SEO involves strategies to improve a website’s search engine rankings by building its authority and reputation outside of the site itself. Key tactics include earning high-quality backlinks, engaging on social media, and fostering brand mentions across the web. Off-page SEO helps search engines view your site as trustworthy and authoritative, which can significantly improve rankings and drive organic traffic.
Google has announced that its URL shortener service will completely cease operations on August 25, 2025. This change means that billions of URLs created with the service will no longer redirect to their intended destinations after this date. The End of an Era Google initially launched its URL shortener in 2009, but stopped allowing new…
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