PPC: Pay-Per-Click Advertising for Targeted Traffic

PPC (Pay-Per-Click) is an online advertising model where advertisers pay a fee each time their ad is clicked. Common platforms for PPC include Google Ads and social media networks. PPC campaigns allow businesses to target specific audiences with precision, driving immediate traffic to websites. When managed effectively, PPC can generate high-quality leads, increase conversions, and provide a measurable return on investment (ROI).