Redirect: Guiding Users and Search Engines to the Right Page

A redirect is a technique used to send users and search engines from one URL to another. Common types include 301 redirects (permanent) and 302 redirects (temporary). Redirects are essential when URLs change or pages are removed, ensuring a smooth user experience and preserving SEO value by transferring link equity from old pages to new ones. Proper implementation of redirects prevents broken links and maintains search engine rankings.