Synonyms: Conversion optimization
CRO stands for Conversion Rate Optimization, a process used to increase the percentage of website visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. CRO focuses on optimizing elements of a website or landing page to improve the user experience, reduce friction, and encourage users to convert.
The conversion rate is calculated by dividing the number of conversions (completed actions) by the total number of visitors, then multiplying by 100 to get a percentage. For example, if a website has 1,000 visitors and 50 of them make a purchase, the conversion rate is 5%.
Common CRO strategies include:
- A/B Testing: Comparing two versions of a webpage to see which performs better.
- Improving CTAs (Calls to Action): Making buttons or links more compelling and visible.
- Optimizing Page Layout: Simplifying navigation and minimizing distractions to guide users toward conversion.
- Enhancing Page Load Speed: Faster websites lead to better user satisfaction and higher conversions.
CRO is important for businesses because it allows them to maximize the value of their existing traffic, leading to more leads, sales, and engagement without needing to increase advertising spend.