Synonyms: Shortcut icon
A favicon is a small icon or image that represents a website and appears in various places, such as a browser tab, bookmarks, or next to the site’s name in a list of favorites. Typically 16×16 or 32×32 pixels in size, favicons are a key part of a website’s branding and help users quickly identify the site visually when multiple tabs or bookmarks are open.
Where Does a Favicon Appear?
- Browser Tabs: Favicons are displayed in the tab next to the page title, helping users quickly recognize the website they’re viewing.
- Bookmarks and Favorites: When a user bookmarks a site, the favicon is stored alongside the page name, making it easier to identify in their bookmark list.
- Address Bar (URL Bar): Favicons can also appear next to the URL when a website is visited.
- Mobile Devices and Apps: On mobile browsers and as app icons for Progressive Web Apps (PWAs), favicons are used as shortcuts to launch websites.
Why Are Favicons Important?
- Brand Recognition: A well-designed favicon reinforces your brand and makes your website easily identifiable, especially when users have multiple tabs or windows open.
- User Experience: Favicons improve the user experience by providing a quick visual reference to a website, making it easier to switch between tabs or locate a saved bookmark.
- Professionalism: Including a favicon gives your website a polished and professional appearance, signaling attention to detail.
How to Add a Favicon to Your Website
To add a favicon, the image must be uploaded to the website and linked using the following HTML code in the <head>
section of the page:
<link rel="icon" href="https://example.com/favicon.ico" type="image/x-icon" />
Favicons are typically saved in .ico
, .png
, or .svg
formats, with .ico
being the most widely supported.
Favicon Best Practices
- Keep It Simple: Since favicons are small, using simple designs that are easily recognizable is key.
- Consistent Branding: The favicon should align with your logo or brand colors to create consistency across your site and other marketing materials.
- Multiple Sizes: Providing favicons in different sizes ensures they display correctly across various devices and browsers.