Synonyms: Google Webmaster Webmaster Tools
GSC stands for Google Search Console, a free tool provided by Google that helps website owners monitor, maintain, and troubleshoot their site’s presence in Google Search results. It’s essential for understanding how your site is performing in organic search, and it offers valuable insights into various SEO factors that impact your visibility and ranking.
With Google Search Console, you can:
- Monitor search performance: See which keywords bring traffic to your site, how often your pages appear in search results (impressions), and your click-through rates.
- Check indexing status: Ensure Google is properly crawling and indexing your pages. You can also submit sitemaps for faster indexing.
- Identify technical issues: GSC alerts you to issues like mobile usability problems, slow page speeds, or security issues like malware or hacking attempts.
- Track backlinks: View which websites are linking to your content, an important factor for SEO.
- Review Core Web Vitals: Track how well your site performs on metrics like LCP, FID, and CLS, which are crucial for user experience.
Using GSC is vital for any website owner looking to optimize their site for search engines, fix technical problems, and ultimately improve visibility in Google Search.