Synonyms: Rich Snippets
Rich results (also known as rich snippets) are enhanced search engine listings that display extra information beyond the standard title, URL, and meta description. These results appear in search engine results pages (SERPs) and provide users with more detailed and visually engaging information, making them stand out from regular listings. Rich results can include things like star ratings, images, prices, reviews, or other key details relevant to the search query.
Rich results are made possible by structured data (like schema.org markup), which helps search engines better understand and present the content of a webpage. For example, adding structured data to a recipe page could result in a rich snippet that shows cooking times, ingredients, and user ratings directly in the search results.
Types of rich results include:
- Product Listings: Displaying prices, availability, and reviews for products.
- Recipes: Showing cooking times, ingredients, and star ratings.
- Events: Displaying event dates, locations, and ticket information.
- FAQs: Showing a list of questions and answers from a webpage directly in the SERP.
Rich results improve visibility, increase click-through rates, and provide a better user experience by giving users the information they need at a glance.