Synonyms: Search results page Search listings
SERP stands for Search Engine Results Page, which is the page displayed by search engines like Google or Bing in response to a user’s search query. When you type something into a search engine, the SERP is the page that shows the list of results, including websites, images, videos, or other types of content relevant to your search.
A typical SERP includes:
- Organic Results: These are the non-paid search results that rank based on the relevance of content and SEO factors like keywords, backlinks, and page quality.
- Paid Ads: These appear at the top or bottom of the page and are marked as ads, typically part of a pay-per-click (PPC) campaign.
- Featured Snippets: Sometimes called “Position Zero,” these are boxes that appear at the top of the SERP and provide direct answers to the query without needing to click a link.
- Knowledge Panels: These display additional, often factual information about certain topics, like company profiles, people, or events.
- Local Results: For location-based searches, a map with nearby businesses related to the query might appear.
SERPs are crucial for SEO since the goal of optimization is to rank higher in these organic results, improving visibility and driving traffic to your website.