Synonyms: Interface design
UI stands for User Interface, which refers to the visual and interactive elements through which users engage with a digital product, such as a website, app, or software. It includes everything a user interacts with, from buttons and icons to menus, typography, and color schemes. The goal of UI design is to make these elements easy to use, visually appealing, and intuitive, ensuring that users can navigate and interact with the product effectively.
UI is a key component of UX (User Experience), but while UX focuses on the overall feel and functionality of the product, UI is concerned with the look and layout. A well-designed UI makes it easy for users to find what they need, take actions quickly, and understand how to use the product without confusion.
Good UI design balances aesthetics with usability, ensuring that elements like buttons, links, and forms are accessible and work seamlessly across different devices and screen sizes.